Nov 15, 2023
Russian River Brewing Company is hiring a Marketing and Events Specialist to join our team!
Please apply HERE
Summary
We are seeking a candidate who embodies enthusiasm, creativity, meticulous attention to detail, active community involvement, and a profound love for Craft Beer!
This role involves supporting the owners of Russian River Brewing Company in their efforts related to communication, event planning, coordination, management, and marketing. All while staying true to the company’s overarching mission, culture, and messaging.
Duties And Responsibilities
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
- Monitor social media accounts by answering all DM’s daily, liking and responding to comments/questions on Facebook, Instagram, X, and other media platforms while ensuring content is legal and appropriate
- Regularly analyze social media account data and provide valuable insights to management
- Create social media content
- Create print and digital advertising as directed
- Assist in creating POS for the sales team and events, updating the “Beer Bible”, creating and editing logos, and other creative assets as needed
- Monitor, share with management, and respond, as appropriate, to all Google, Yelp and other online reviews
- Ensure that our company information including hours of operation is accurate on all online platforms (Google, Yelp, etc.)
- Monitor social media and the web for unauthorized use of RRBC products, images, and intellectual property
- Monitor, analyze, and share information compiled from websites like Untappd, Beer Advocate, Reddit, etc.
- Ensure that the company website is always accurate with hours of operation, current beer descriptions and availability, tour schedule, private event inquiries, etc.
- Update the list of on/off-premise accounts that sell our beer throughout California and out-of-state
- Respond to media inquiries in a timely and professional manner, schedule interviews/photo shoots as needed for the brewery owners
- Assist with media outreach including sending beer samples for reviews/articles
- Respond in a timely and professional manner to general customer service, media, donations, and private inquiries via email, DMs, and phone messages; forward to the appropriate manager/department
- Respond to, coordinate, and manage donation requests
- Coordinate and represent at off-site events such as beer festivals or other non-profit events including setting up and breaking down all brewery-owned equipment
- Respond to on-site event/private party inquiries
- Effectively plan, manage, and handle the various aspects, budget, and logistics associated with hosting successful on-site events and private parties
- Keep the events calendar up-to-date and share it with both team members and management
- All other duties as assigned
Supervisory Responsibilities
This position has no regular direct reports but supervises employees scheduled to work at special events
Knowledge, Skills And Abilities
- A comprehensive understanding of Alcohol Beverage regulations, as they relate to alcohol marketing, advertising, and service, is essential.
- Ability to keep track of expenses and work within a budget
- Analyze marketing metrics and make recommendations
- Demonstrated ability to work independently, as well as part of a team, in a fast-paced environment
- Excellent organization, prioritization, and time management skills
- Excellent verbal and written communication skills, with a professional and friendly demeanor
- Must be able to maintain a high level of attention to detail
- Must be creative and capable of creating/editing content for social media, advertising, fliers, etc.
- Must have clear, excellent, and professional communication skills both verbally and in writing
- Strong customer service orientation, with the ability to build and maintain positive relationships with guests and colleagues
- Strong organizational and time-management skills with the ability to prioritize tasks and manage multiple deadlines effectively
- Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Qualifications
- Commitment to excellence, community, quality, and safety
- Excellent verbal and written communication skills, with a professional and friendly demeanor
- Foreign language skills are a plus
- Must be a creative, flexible, and innovative team player
- Must be able to speak, read, write, and understand the primary language (s) used in the workplace
- Professional appearance and demeanor
- Qualifications should include an unwavering passion, boundless enthusiasm, unwavering focus, innate creativity, and a consistently positive outlook
- The ability to work autonomously with minimal supervision
- Strong interpersonal, verbal, and written communication skills
Requirements
- A Bachelor’s Degree in Marketing, Communications, or a related field,
- At least two years of experience in a marketing/communications role
- At least one year of experience in an event planning role
- Experience in the beverage industry, is a plus!
- Must be 21 years of age or older
- Must be able to speak, read, write, and understand the primary language (s) used in the workplace
- Foreign language skills are a plus
- Valid California Driver’s License, clean DMV record, and a reliable, insured vehicle
- Proficient in Adobe, MS Word, MS Excel, and MS Outlook
- High level of proficiency in Adobe Illustrator/Photoshop/Lightroom and/or Canva
Pay Range: $65,000-70,000 annually, DOE!
RRBC is an Equal Opportunity Employer and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. RRBC utilizes e-verify.
We look forward to hearing from you!
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